Expanding the In-Store Roasting Market: Bellwether & Brewmatic Japan's Eco-Friendly Venture

WriterRachel Martin

8 May 2024

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Expanding the In-Store Roasting Market: Bellwether & Brewmatic Japan's Eco-Friendly Venture

Key Takeaways:

  • Bellwether Coffee partners with Brewmatic Japan to launch an innovative, all-electric, ventless coffee roaster in Japan.
  • This partnership aims to make coffee roasting more accessible to retailers, significantly reduce CO2 emissions, and cut costs.
  • The Bellwether Shop Roaster is designed to fit any retail space, offering a sustainable and cost-effective roasting solution.

In a groundbreaking move set to revolutionize the coffee industry, Brewmatic Japan K.K., a front-runner in high-end commercial coffee machines, has teamed up with Bellwether Coffee. Together, they're introducing a game-changer to the Japanese market: the Bellwether Shop Roaster. This isn't just any coffee roaster; it's the first of its kind — a commercial, all-electric, ventless marvel that promises to turn the tide towards sustainability in coffee roasting.

So, what's the big deal? For starters, this compact, in-store roaster is designed to slash carbon footprints by a whopping 87% compared to traditional gas-powered counterparts. Plus, it's all about bringing fresher coffee to the table at a fraction of the cost. In the face of rising demand for electric coffee roasting globally, Bellwether's innovation is a timely solution that could spark a sustainable revolution in Japan's coffee scene.

The Bellwether Shop Roaster: A Closer Look

Imagine fitting a high-throughput coffee roaster right on your countertop. That's the Bellwether Shop Roaster for you — a small-format electric roaster that doesn't just fit; it belongs in any retail setting. It's not just about the size. This roaster can handle hundreds of kilos of coffee weekly, making it a perfect fit for spaces that can't accommodate larger machines.

One of the standout features is its fully automated system, which can be upgraded for continuous roasting, minimizing operational hassles. Moreover, retailers get exclusive access to the Bellwether Green Coffee Marketplace, offering a vast selection of responsibly sourced coffees complete with custom roast profiles. This means more than just cost savings; it's about delivering consistently fresh, top-notch coffee while being kind to the planet.

Why Electric Roasting?

Moving away from gas-powered roasting isn't just a trend; it's a necessity. Gas roasting accounts for 15% of the coffee industry's carbon emissions. By cutting down coffee wholesale costs and significantly reducing the carbon footprint, the Bellwether Shop Roaster presents a compelling case for electric roasting. Plus, its ease of installation and operation means that anyone can start roasting sustainable, high-quality coffee without the need for gas lines, vents, or extensive training.

A Sustainable Future for Coffee Roasting

Ricardo Lopez, the visionary Founder and CEO of Bellwether, sees this partnership as more than just a business venture. It's an opportunity to further the micro-roastery movement in Japan, leveraging clean technology. Bellwether's platform is designed to not only reduce costs and boost revenues for businesses but also offer access to some of the finest coffee beans globally, ensuring the freshest and most delectable roasted products.

About Bellwether Coffee

At its core, Bellwether Coffee is more than a technology company; it's a pioneer in transforming retailers into sustainable, on-site roasters. The Bellwether Electric Roasting Platform is a testament to their commitment to enhancing the profitability of coffee businesses, improving farmer livelihoods, and reducing the industry's carbon footprint. By eliminating fossil fuels from the coffee roasting process and strengthening the supply chain, Bellwether is not just creating a better future for retailers and farmers; it's making a difference for the planet.


This collaboration between Bellwether and Brewmatic Japan is not just a step but a leap towards a more sustainable, cost-effective, and delicious future of coffee roasting. It's a shining example of how technology and sustainability can join forces to make a significant impact, one cup of coffee at a time.

About the author
Rachel Martin
Rachel Martin
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Rachel Martin is an acclaimed Coffee Makers News Writer, celebrated for her in-depth reviews and barista-level expertise. With an innate passion for coffee culture and a knack for technical detail, Rachel's articles serve as a beacon for coffee enthusiasts navigating the world of home brewing.

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