Nescafé Dolce Gusto NEO Launch: A Spectacular Blend of Technology and Sustainability

WriterRachel Martin

19 March 2024

Nescafé Dolce Gusto NEO Launch: A Spectacular Blend of Technology and Sustainability

Key Takeaways:

  • Nescafé introduced its new Dolce Gusto NEO coffee machine in Lisbon, Portugal, using nine Christie projectors to create an immersive event experience.
  • The event highlighted Nescafé's commitment to sustainability, featuring machines and capsules made from recycled materials, and ensuring all presentation materials were recycled post-event.
  • The combination of advanced projection technology and interactive performances provided guests with a unique, captivating experience, showcasing Nescafé's innovative approach to product launches.

In the heart of Lisbon, Portugal, Nescafé unveiled its latest innovation, the Dolce Gusto NEO coffee machine, in a launch event that was anything but ordinary. Leveraging cutting-edge technology, including nine Christie projectors, the event offered around 300 guests a multisensory experience that underscored the brand's dedication to sustainability and technological advancement.

A Technological Symphony of Light and Color

Produced by UPPartner advertising agency and AV supplier ADLC Audiovisuais, the event was a visual feast. Five Christie M 4K25 RGB pure laser projectors painted a wraparound screen of 22.5m by 8.2m with vivid images that brought the essence of the coffee brand to life. These projectors, known for their brilliant colors and spectacular image quality, set the stage for an immersive experience.

Adding to this, two Christie 3DLP projectors illuminated the stage floor, creating a dynamic backdrop for performances by the Ritmos Urbanos dance group, whose routines interacted seamlessly with the projections. The integration of human avatars and video projection provided a captivating effect that left the audience in awe.

The spectacle didn’t stop there. Two Christie D13WU2-HS projectors, boasting 1DLP technology, WUXGA resolution, and 13,500 lumens, projected onto two large screens shaped like glasses on the auditorium's wall. This attention to detail and innovative use of space further enhanced the immersive environment.

Embracing Sustainability with Open Arms

The event was not only a testament to technological prowess but also to Nescafé's strong commitment to sustainability. The Dolce Gusto NEO coffee machine, along with its capsules, is made from recycled materials, embodying the brand's dedication to eco-friendly practices. Moreover, all materials used during the presentation were recycled, reinforcing Nescafé's message of sustainability.

José Cordeiro, director of ADLC Audiovisuais, remarked on the unique impact of the projections, stating, "The client wanted to achieve a captivating effect on the audience, and boy, did we succeed." He praised the performance of the Christie projectors, noting their stability, robustness, and power, which contributed to the seamless execution of the event.

Conclusion: A New Benchmark for Product Launches

Nescafé's Dolce Gusto NEO launch event in Lisbon set a new standard for product introductions. By blending advanced projection technology with a strong emphasis on sustainability, Nescafé not only showcased its latest offering but also reinforced its brand values. This event serves as a shining example of how technology and eco-friendly practices can come together to create an unforgettable experience, leaving a lasting impression on all who attended.

About the author
Rachel Martin
Rachel Martin
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Rachel Martin is an acclaimed Coffee Makers News Writer, celebrated for her in-depth reviews and barista-level expertise. With an innate passion for coffee culture and a knack for technical detail, Rachel's articles serve as a beacon for coffee enthusiasts navigating the world of home brewing.

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