Nescafé's Dolce Gusto NEO Launch: A Spectacle of Light, Sustainability, and a Guinness World Record

WriterRachel Martin

19 March 2024

Nescafé's Dolce Gusto NEO Launch: A Spectacle of Light, Sustainability, and a Guinness World Record

When Nescafé unveiled its latest innovation, the Dolce Gusto NEO coffee machine, it wasn't just about the coffee. The brand orchestrated an awe-inspiring event that spotlighted sustainability, cutting-edge technology, and an unforgettable sensory experience, culminating in a Guinness World Record achievement for the largest projection mapping.

Key Takeaways:

  • Nescafé utilized Christie projectors to create an immersive 182,000-lumen display, captivating around 300 guests.
  • The event celebrated sustainability, with the Dolce Gusto NEO and its capsules made from recycled materials.
  • Nescafé achieved a Guinness World Record for the largest projection mapping, utilizing a 74x27-foot wraparound screen.

A Fusion of Technology and Sustainability

Nescafé's launch event for the Dolce Gusto NEO was nothing short of a technological marvel. ADLC Audiovisuais, tasked with the audiovisual spectacle, selected nine Christie projectors to bathe the auditorium in vibrant colors and images synonymous with the Nescafé brand. The choice of Christie projectors was pivotal, offering unparalleled luminescence and clarity that brought Nescafé's vision to life.

But it wasn't just about the lights and colors. Nescafé's commitment to sustainability shone through, with both the new coffee machines and their capsules being crafted from recycled materials. This forward-thinking approach was mirrored in the event's operations, ensuring all materials used were recyclable, reinforcing Nescafé's dedication to environmental stewardship.

Breaking Records with Light

The highlight of the event was an extraordinary 74x27-foot wraparound screen, illuminated by five Christie M 4K25 RGB pure laser projectors. This setup not only captivated the audience but also earned Nescafé a Guinness World Record for the largest projection mapping. The integration of additional Christie 3DLP projectors for the stage floor and Christie D13WU2-HS laser projectors for unique glasses-shaped screens added layers to the immersive experience.

José Cordeiro, director of ADLC Audiovisuais, reflected on the success, noting the unique impact of the projections and the audience's captivation. The seamless performance of the varying technologies, resolutions, and brightness levels of the projectors underscored the event's flawless execution.

The Right Technology Makes the Difference

The Christie M 4K25 RGB projectors, with their 3DLP models, 4K UHD resolution, and 25,000 lumens of brightness, were standout performers. Their ability to produce brilliant images and spectacular colors, coupled with quiet operation and compact design, exemplified Christie's technological prowess.

The Nescafé Dolce Gusto NEO launch was more than a product unveiling; it was a statement of innovation, sustainability, and technological achievement. Through meticulous planning, a commitment to environmental responsibility, and the strategic use of cutting-edge projection technology, Nescafé set a new standard for product launches.

(First reported by: Name of Source, Date)

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Rachel Martin
Rachel Martin
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Rachel Martin is an acclaimed Coffee Makers News Writer, celebrated for her in-depth reviews and barista-level expertise. With an innate passion for coffee culture and a knack for technical detail, Rachel's articles serve as a beacon for coffee enthusiasts navigating the world of home brewing.

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